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Podcast Branding & Artwork Guidelines

For our Red Bull podcasts and co-produced podcasts we need to ensure clear branding. As well as can placement and Red Bull branding in a studio in the vodcasts/social, we expect the Red Bull Audio logo in artwork as well as a sound ident at the beginning and end of each episode. We have also outlined all the artwork elements you will need to consider for each podcast show.

Podcast Ident

The Red Bull ident (Can opening sound + whistle sound) should be in the beginning and end of podcast episode. Please leave a clear gap between the Red Bull ident and any podcast series music, there should be no overlap/cross-over.


Podcast Artwork

The 'Reduced Red Bull Radio logo' should be used in any series or episode artwork created, please see here for files and guideline

Artwork Specs