Credit Guidelines

The Red Bull Media House credit policy balances the desire to reflect significant creative contributions with the reality that it impacts the audience flow. It is also important that the editorial use of credits across all our content be consistent.

Please note that when using either the logo or phrase 'Red Bull Media House', it must always be spelled out in full when written and never abbreviated to RBMH.

SHORT FORM Duration: less than 5 minutes
MID FORM Duration: 5 - 23 minutes
LONG FORM Duration: 23+ minutes

Red Bull Media House branding will always be included upfront.

As standard Red bull does not allow opening credits on Short form content.

12 seconds credit roll + 3 seconds endslate

In general, only those who have made significant contribution directly to the program should be credited.

Unless advised otherwise for Red Bull Media House, you should only include contributions of:

• Executive Producers/Producer
• Production Executive/Production Manager

To keep credits to a minimum Credits should be generic where possible

• If multiple people have carried out allied production roles use ‘Production Team’ and list then below.
• If multiple people have carried out work covered by a single credit then the names should be listed below the credit.

At the end of the credits prior to the end slate you can place your (Production Partner's) logo followed by the Red Bull Media House copyright text: A Red Bull Media House Production ©

Which endslate to use? All end slates for short form are 3 seconds.

Standard endslate: Final end card with 'Media Bull with Red Bull'

Standard Endslateshttps://bulldrive.redbull.com/fl/cbTg8v1Pfo/Endslates_

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Mock Up Timeline

End Credits: including Red Bull Media House Production ©

* example timeline

With the exception of pre agreed co-productions, Red Bull Media House does not allow any upfront production company/production partner branding as standard. As standard, all company logos or slates should only appear at the end of the credits.

As standard, Red bull does not allow opening credits.
The only exception being that of scripted content where the following applies:

• They must not exceed 10 seconds.
• They must be taken into account when commissioning music or graphic intended to accompany them.
• Opening credits must be part of the graphics package and not impact the actual program.
• Only key on screen talent, writers and senior editorial/production staff may be credited in opening sequence.
• Opening credits should not be repeated in closing sequence with the exception of talent.

For mid form the final end credits should not exceed 25 seconds in duration

irrespective of the platform it will be put on. (linear or online):

20 seconds credit roll + 3 seconds end slate

In general only those who have made significant contribution directly to the program should be credited.

• Therefore you should not include ‘heads of departments, creative heads, company directors etc.’
• For Red Bull Media House contributions it should only include the
  • Executive Producer, Producer
  • Production Executive, Production Manager

To keep credits to a minimum Credits should be generic where possible

• If multiple people have carried out allied production roles use ‘Production Team’ and list then below.
• If multiple people have carried out work covered by a single credit then the names should be listed below the credit.

At the end of the credits prior to the end slate you can place your (Production Partner’s) logo followed by the Red Bull Media House copyright text: A Red Bull Media House Production ©

Which end slate to use? All end slate for mid form content are the 3 second end slates.

Standard end slate: Final end card with 'Media Bull with Red Bull'

Mock Up Timeline

End Credits: including Red Bull Media House Production ©

* example timeline

With the exception of pre agreed co-productions, Red Bull Media House does not allow any upfront production company/production partner branding as standard. As standard, all company logos or slates should only appear at the end of the credits.

If an exception is made for scripted content or feature length content, the following applies:

• They must not exceed 10 seconds.
• They must be taken into account when commissioning music or graphic intended to accompany them.
• Opening credits must be part of the graphics package and not impact the actual program.
• Only key on screen talent, writers and senior editorial/production staff may be credited in opening sequence.
• Opening credits should not be repeated in closing sequence with the exception of talent.

irrespective of the platform it will be put on (linear or online):

25 seconds credit roll + 3 seconds end slate

In general only those who have made significant contribution directly to the program should be credited.

• Therefore you should not include ‘heads of departments, creative heads, company directors etc.’
• For Red Bull Media House contributions it should only include the
  • Executive Producer, Producer
  • Production Executive, Production Manager

To keep credits to a minimum Credits should be generic where possible

• If multiple people have carried out allied production roles use ‘Production Team’ and list then below.
• If multiple people have carried out work covered by a single credit then the names should be listed below the credit.

At the end of the credits prior to the end slate you can place your (Production Partner’s) logo followed by the Red Bull Media House copyright text: A Red Bull Media House Production ©

Which endslate to use? All end slates for long form are 3 seconds in duration.

Standard end slate: Final end card 'Media Bull with Red Bull'

Mock Up Timeline

End Credits: including Red Bull Media House Production ©

* example timeline

The final platform where the program is placed does not impact how the program including the full end credits is delivered.

Upfront Credits

These are included as part of the program, therefore no additional deliverables required.

Opening Credits

• Opening Credits are delivered as part of the program
• Time Codes for In and Out points on credit sheet
• Completed Credit sheet template delivered

End Credits

• End Credits should be delivered as part of the respective graphics package including audio over the end credits
• Time Codes for In and Out points on credit sheet
• Completed Credit Sheet template delivered
• Unless approved design differs, capital letters should be used for the first letter in name