The Red Bull Media House credit policy balances the desire to reflect significant creative contributions with the reality that it impacts the audience flow. It is also important that the editorial use of credits across all our content be consistent.

Please note that when using either the logo or phrase 'Red Bull Media House', it must always be spelled out in full when written and never abbreviated to RBMH.

[{"type":"text","marks":[{"type":"bold"}],"text":"CATEGORIES"}]

[{"type":"text","text":"Core Credit Principles for Short Form"}]

[{"type":"text","marks":[{"type":"bold"}],"text":"Content less than 3 minutes in duration"}]

[{"type":"text","marks":[{"type":"bold"}],"text":"Content longer than 3 minutes in duration"}]

[{"type":"text","marks":[{"type":"bold"}],"text":"Upfront Production Branding"}]

[{"type":"text","text":"Red Bull Media House branding will always be included upfront."}]

[{"type":"text","marks":[{"type":"bold"}],"text":"Content longer than 3 minutes in duration:"}]

[{"type":"text","marks":[{"type":"bold"}],"text":"Opening Credits"}]

not allow opening credits on Short form content.

[{"type":"text","marks":[{"type":"bold"}],"text":"End Credits"}]

[{"type":"text","marks":[{"type":"bold"}],"text":"12 seconds credit roll + 3 seconds endslate"}]

In general, only those who have made significant contribution directly to the program should be credited.

Unless advised otherwise for Red Bull Media House, you should only include contributions of:

[{"type":"text","text":"To keep credits to a minimum Credits should be generic where possible"}]

At the end of the credits prior to the end slate 

you can place your (Production Partner's) logo 

followed by the Red Bull Media House copyright text: 

A Red Bull Media House Production &copy; 

[{"type":"text","marks":[{"type":"bold"}],"text":"Endslates "}]

[{"type":"text","text":"Endslate Download"}]

Screenshot 2023 02 01 at 14 18 22

[{"type":"text","text":"Mock Up Timeline"}]

Bildschirmfoto 2022 03 23 um 09 43 46

 End Credits: including Red Bull Media House Production &copy; 

[{"type":"text","text":"* example timeline"}]

[{"type":"text","marks":[{"type":"bold"}],"text":"Core Credit Principles for Mid Form  "}]

With the exception of pre agreed co-productions, 

Red Bull Media House does not allow any upfront production company/production partner branding 

as standard. As standard, all company logos or slates should only appear at the end of the credits.

being that of scripted content where the following applies:

For mid form the final end credits should 

[{"type":"text","text":"irrespective of the platform it will be put on. (linear or online):"}]

[{"type":"text","marks":[{"type":"bold"}],"text":"20 seconds credit roll + 3 seconds end slate"}]

In general only those who have made significant contribution directly to the program should be credited.

you can place your (Production Partner&rsquo;s) logo 

All end slate for mid form content are the 3 second end slates.

Final end card with 'Media Bull with Red Bull'

Bildschirmfoto 2022 03 23 um 09 45 31

[{"type":"text","marks":[{"type":"bold"}],"text":"Core Credit Principles for Long Form "}]

is made for scripted content or feature length content, the following applies:

[{"type":"text","text":"irrespective of the platform it will be put on (linear or online):"}]

[{"type":"text","marks":[{"type":"bold"}],"text":"25 seconds credit roll + 3 seconds end slate"}]

[{"type":"text","marks":[{"type":"bold"}],"text":"Endslates"}]

Final end card 'Media Bull with Red Bull'

Bildschirmfoto 2022 03 23 um 09 47 18

The final platform where the program is placed does not impact how the program including the full end credits is delivered.

[{"type":"text","marks":[{"type":"bold"}],"text":"Upfront Credits"}]

These are included as part of the program, therefore no additional deliverables required.

Guidelines & Guidance

Red Bull Media House is a global content producer and distributor delivering highly compelling programming to both broadcasters and online audiences worldwide. Whilst we understand that credits are important to program-makers we also recognize that they are of limited interest to audiences.

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Post-Production

Credit Guidelines

Pre-Production

Advertising Rights & Brand Integration

Please find details when to clear advertising rights and how to clear them in this section, as well as how to integrate the Red Bull Brand in the content you produce.

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Advertising Rights & Brand Guidelines