On Air Promotion Guidelines
All productions are required to supply material to Red Bull Media House for our promotional team.
On this page you will find the campaign needs.
Campaign Needs
(live and non-live content)
Overall, we need the moving image (main content) for all campaign highlights, plus facts about your show that we can use to build a promo campaign.
Relevant information
- An overview of what the program is about (logline)
- Facts and figures
- e.g.: number of competitors, is the winner of last year’s run still in the competition? Is the event happening at a new location?
- a unique insight and expertise to make the On Air Promotion current and informative - Things to avoid:
- e.g. people, places or equipment which should not be shown - changed sponsors, new logos, a different course etc.
Footage Delivery
Final program or select cut
If the program is not finished 8 weeks before the on air date, please provide us with a 10–20 minutes select cut containing the best and most relevant scenes of the show, if possible:
- Establisher/best aerial shots
- best action shots
- best hero/personal shots
- best Quotes
- B-Roll and Bloopers – if available
- a shotlist and transcript for the select-cut – if available
Technical Specifications (mandatory)
- We always prefer a CLEAN version of the program
- Full HD 1920x1080 ProResHQ mov
- Split Audio (FullMix/Effects/Music/Voice Over/Interviews – or at the very least an audio file with Interviews only)
- No h264, no timecode or graphics overlays
If you are supplying finished promotional material, please also refer to:
