Graphic Design Guidelines

BRIEFING

Written document by the project owner that contains specific information about the project – including idea, form, message, target group, which elements are needed, technical specifications and an audio briefing.

CONCEPT

The idea behind the project in written form.

INSPIRATIONAL SKETCH OR PICTURE

An image that represents the overall look and feel of a graphic project.

MOODBOARD

Visually illustrates the style direction the designer in pursuing.

LAYOUT / STYLEFRAME

Basic conceptual visual presentation (Draft).

STORYBOARD

A sequence of image that explains the story and structure of a concept.

ANIMATIC

A rough, animated storyboard that is used to provide an idea regarding the timing of a sequence. Materials, colors and overall look are not final.

PREVIEW

A low quality playout of the animation to show the timing, style and overall look. If the preview is approved the project can be finalized.

FINAL RENDER

A high quality playout of the final animation, including an alpha channel if needed.

OPENER

The first sequence of a format to open and brand each product.

Option: contains credits or sets an orientation point in a linear medium
Exception: a cold opener

CLOSER

Closes a format.
Separates a content package from ads, promos or red bull tv interstitials.

Option: sets an orientation point in a linear medium

CREDITS

Usually added at the end of a content package to list the cast, crew and companies involved in the production.

LOGO ANIMATION STANDALONE

Solitary logo animation without any other elements of the format.
Brands the package.

INTO BREAK OUT OF BREAK

Graphical element which leads into the ad break. Graphical element which leads out of the ad break.

TRANSITION

A short animation that acts as a transition between segments of a show.

LOWER THIRDS

A graphic that is set at the bottom third of the screen and includes information, most commonly someone's name. The type on them can be a slug (e.g. 5-alarm fire) or a locator (e.g. 123 West Elm St.) or an "identifier" (e.g. Joe Six-Pack from East Wherever).

INFOLAYER

Element for additional information.
Similar to a lower third but can be arranged more flexibly.

LOGO VECTOR FILE

Usually provided as an AI or EPS file. Size can be adjusted as needed but without losing information or quality.

STYLEGUIDE

A PDF that covers all essential information about a project.

CRAWL

Usually a one-liner.
A bulletin, explanation or credits run up or across a screen.

RANKING

Table for results, e.g. soccer.

BATTLE TREE

Shows the event's structure or describes the athlete's journey from start to finish through several heats.
Quarter finals > Semi final > Final supports the explanation of how the event works.
Helps the user to understand the event.
Can be used to add dramatic flair to the storytelling.

JUDGING GRAPHIC

Shows the performance of an athlete as judged by a jury.
Provides excitement and an element of drama.

VERSUS GRAPHIC

Comparison of two athletes, e.g. age, past results, etc.

SPLITSCREEN

Graphic element that separates the screen in at least two areas to show more than one picture.

MAP

Helps to localize the event as well as show other location-based information.

TRACK EXPLANATION

Explains a track or the parts of a track that have higher levels of difficulty. E.g. steepness, narrow curves, fastest part of a track, etc.
Supports content and can be used to add dramatic flair to the storytelling.

TITLE PLATE

The format's title rendered in alpha so it can be set directly in the footage.

PROFILE

Introduces the athlete of an event. Important storytelling aspect.

GENERIC BACKGROUND

Graphic background that covers the entire frame. Provides the possibility of incorporating additional information, photos, etc.

SUBTITLE

On-screen captions (when describing the content of an image, e.g. in the help text for the hearing-impaired). Also known as astons.

WEATHER GRAPHIC

Shows upcoming or current weather conditions (e.g. at live events such as airrace). Supports content. Can add dramatic flair to the storytelling.

COUNTDOWN

Number that usually counts down from a higher number to one.
For example, the top 5.

LOGO VECTOR FILE

Usually provided as an AI or EPS file. Size can be adjusted as needed but without losing information or quality.

LOGO ANIMATION STANDALONE

Solitary logo animation without any other elements of the format. Brands the package.

ARTWORK

Artwork, print layouts, posters, cover art or portrait of the format.

PRESS KIT

Pre-packaged set of promotional materials for promotional use.

GRAPHIC LAYOUTS CAMPAIGNS

Trailer, Type Animation, Teaser, Viral Clip, Social Media, Additional Websites, Web Banner, Print, etc.

LOGO VECTOR FILE

Usually provided as an AI or EPS file. Size can be adjusted as needed but without losing information or quality.

LOGO ANIMATION STANDALONE

Solitary logo animation without any other elements of the format. Brands the package.

MICROSITES

Graphics for Microsites.

BIOS, PORTRAITS, EXPLANATION GRAPHIC, GAME DESIGN, ETC.

TRACK EXPLANATION

Explains a track or the parts of a track that have higher levels of difficulty. E.g. steepness, narrow curves, fastest part of a track, etc.
Supports content and can be used to add dramatic flair to the storytelling.

PRESS KIT

Pre-packaged set of promotional materials for promotional use.

ICONS

OPENER

The first sequence of a format to open and brand each product.

Option: contains credits or sets an orientation point in a linear medium
Exception: a cold opener

CLOSER / ENDSLATE

Closes a format.
Separates a content package from ads, promos or red bull tv interstitials.

Option: sets an orientation point in a linear medium

CREDITS

Usually added at the end of a content package to list the cast, crew and companies involved in the production.

INFOLAYER

Element for additional information.
Similar to a lower third but can be arranged more flexibly.

TRACK EXPLANATION

Explains a track or the parts of a track that have higher levels of difficulty. E.g. steepness, narrow curves, fastest part of a track, etc.
Supports content and can be used to add dramatic flair to the storytelling.

ICONS

LOGO ANIMATION

Solitary logo animation without any other elements of the format. Brands the package.

LOWER THIRD

A graphic that is set at the bottom third of the screen and includes information, most commonly someone's name.

TRANSITION

A short animation that acts as a transition between segments of a show.