Guidelines & Guidance

Pre-Production

Green Production Guideline

Sustainability has always been a part of Red Bull&rsquo;s DNA: We are mindful of the impact our operations and media productions have on the surrounding environment while always aiming to leave our playgrounds in a better place than when we found them.

Green prod

Production

[{"type":"text","text":"Branding of Competitors "}]

focus on the sport and the associated competition

 in our LIVE broadcasts by treating athletes of competitors with the given 

At the same time it is about creating a smart way to handle branding of competitors.

[{"type":"text","text":"How not to do it"}]

[{"type":"text","marks":[{"type":"bold"},{"type":"italic"}],"text":"CLOSE UP"}]

A close up of a competing brand as a &ldquo;fixed shot&rdquo; is not acceptable! If there is movement involved around the athlete, a better alternative would be to end up in a wide shot.

04 RBMH Competitor Branding 01

04 RBMH Competitor Branding 02

[{"type":"text","marks":[{"type":"bold"}],"text":"Other energy drinks on site"}]

Never hand out a can of another brand to the athlete in the finish area - if it happens - immediately cut away!

(other energy drinks) in our broadcast from our own event.

04 RBMH Competitor Branding 07

04 RBMH Competitor Branding 08

[{"type":"text","marks":[{"type":"bold"}],"text":"Press Kit"}]

an athlete picture (sponsored by another brand /energy drink) instead of a Red Bull athlete in our 

04 RBMH Competitor Branding 09

[{"type":"text","marks":[{"type":"bold"}],"text":"CLOSE UP"}]

If you need a close up, the smartest way is to frame closely to 

04 RBMH Competitor Branding 03

04 RBMH Competitor Branding 04

[{"type":"text","marks":[{"type":"bold"}],"text":"MID SHOT"}]

This is a good example on how to feature the athlete, but 

04 RBMH Competitor Branding 05

04 RBMH Competitor Branding 06

[{"type":"text","text":"No Marketing to Children"}]

Red Bull has always been a functional product for adults and has been marketed as such. Throughout the world, Red Bull has led the development and signed on to a number of voluntary industry codes which confirm this commitment not to 

Create smart ways to handle branding of competitors. The goal at Red Bull Media House is to focus on the sport and the associated competition in our LIVE broadcasts by treating athletes of competitors with the given respect in regards to their sportive performance.

New2 MS 210609 Broadcast Services 0154

Competitor Branding Guidelines

Budget Estimates & Schedules

Content Marketing Strategy

Sizzle Reel

Story Beat / Format and Series Guide

Treatment

Legal Aspects

Request for Proposal

Budget & Schedule Template

Development

Budget & Schedule

Contract & Grant of Rights

Insurance

Plan now, Deliver later