Content Marketing Strategy
What is the most effective way to promote your content to the intended audience?
Please consider how this piece of content can be best marketed to the targeted audience. Is it through a social activation, event, athlete? Think about an agency you may wish to consider to develop a full content marketing plan that includes posters and communication.
The marketing strategy should at least include the following:
- Project placement analysis – what similar projects are currently in the market, and where?
- Work with distribution to understand the market potential of this project – is this what buyers at streamers and broadcasters are looking for? What recent projects have been made that are similar? How does this project bring a unique take?
- Consumer profile: Understand the demographics of this project – is it for core fans of the topic or a broad audience? Ensure that you are developing your project with a crystal-clear understanding of the audience and potential partners.
